We’ve seen many records set for the Marvel Cinematic Universe in the last few years- but this likely isn’t one anyone wanted. Theoretically, Ant-Man managed to win the Box Office this weekend, taking home $32.2M, but it’s hard not to set that against the staggering 69.7% drop it represents from last weekend. Blake & Wang entertainment lawyer, Brandon Blake, has all the latest Box Office news for us.
Cocaine Bear Swipes Ant-Man’s Audience
Much of the demographic loss, especially among younger adults and men, was yielded to Cocaine Bear. The quirky film opened to a far better than anticipated $23.1M domestically and $5.3 internationally. A global total of just short of $29M in its first weekend, for a picture made for just $35M, must have Universal feeling very good indeed. Especially when it was tracking to open at $15M.
For the third Ant-Man installment, on the other hand, managing to beat Black Widow’s 67.8% drop so heartily, and without the side-by-side streaming offering Black Widow had, is embarrassing to say the least. It also managed to net itself the worst second-weekend drop of any superhero pick topping $100M, too. At least it still has the final Harry Potter installment, with a decline of 72%, to prevent it taking the top spot overall.
From Franchise Best to Worst
Sadly, and perhaps a little ironically, its opening Presidents Day weekend brought the threequel $120.4M domestically, and included a franchise-best three day rolling total of $106.1M. SO one thing is clear- it’s word of mouth that’s hurt this one. Cocaine Bear’s competition clearly didn’t help either.
To finish out the weekend’s top three, we have Jesus Revolution, which also opened better than expected with $15.5M. Needless to say, it saw the most traction in the Midwest and South.
