The Upfronts are almost upon us, and that inevitably means that many of the streamers and traditional media companies presenting will be keen to showcase their new metrics and ad options, hoping to catch ad buyer attention. Amazon Ads will…

As part of the much-welcomed deal between SAG-AFTRA and the AMPTP last year, finally bringing a halt to the sustained strike action, we saw a new “streaming bonus” added to the union’s working agreement. This new model replaced their hoped…

Will Canada be following suit with its own year of industry disruptions? After an overwhelming 96.5% vote in favor of strike authorization from the Canadian indie film and TV producers regarding their new labor deal, it seems increasingly …